Our story...
After 20+ years working for International businesses, Sean Hunt and Renee Pickering, often found themselves looking for high caliber and experienced consultants to serve on one off, project or fractional basis. They wanted to do this as a way to get that level of expertise into the multiple small-medium businesses they ran but also as an effective cost-management solution. When looking for these people and solutions, Sean and Renee continually found that the majority of the business that provided these services were pointed to larger scale businesses and projects and were missing that personal touch and support that small to medium businesses can benefit from. They felt that with the right support, start up and pre-existing or established businesses could use a platform like 212 Collective to expedite their growth without blowing out wage budgets and project costs.
Fractional CEO’s and COO’s are a great way to bring a high level of experience into your business, whether your in transition mode, startup, reset or growth.
They also wanted to find a way to leverage former executive colleagues so that 212 Collective could truly be a simple end to end solution for small to medium businesses, while also keeping a very high degree of empathy, integrity and passion coupled with our experience in everything we do.
From this in 2017, 212 Collective was created.
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212 Collective know that finding the right advice is crucial to future success and this is a responsibility we do not take lightly. That’s why we offer free initial consultation to adequately assess your needs, the scope of your goals, and your budget. We believe in creating partnerships built on the back of trust, respect and mutual understanding.
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Our Leadership
Founder/CEO
Sean Hunt
CEO of 212 Collective, is a seasoned executive with more than 23 years of experience in driving growth and enhancing company value for businesses. He possesses a natural entrepreneurial spirit, which, combined with his expertise, makes him a recognized industry leader who can transform teams and companies. Sean's track record of success is attributed to his high-performance, dynamic, and inspirational leadership style.
Sean began his career in media sales and management, where he learned the importance of strategic planning and execution for business success. He spent over a decade in this field, including two years in the UK, before moving back to Australia to become the Head of Store Development and Leasing for one of the largest multi-brand surf retailers in the country. During his tenure, Sean doubled the retailer's portfolio in under 12 months, which led to its acquisition by Australia's largest surf group. Sean then joined the Senior Leadership team responsible for over 110 stores nationwide.
Subsequently, Sean was appointed Vice President of an Australian swimwear brand, where he led the company's expansion into the USA. His passion for establishing businesses in the USA led to his appointment as Executive Vice President of Australia's largest women's activewear brand, where he oversaw all aspects of running the USA business independently, including Brick and Mortar, Wholesale, and E-commerce. Sean's extensive experience in start-up and DTC business in both online and offline has given him a unique perspective and deep knowledge of the industry.
Having built many financial and operating models for starts ups and effective P&L controls for established businesses Sean truly understands how business ticks and whats is required for growth and consistency plus all the nuances involved.
With a passion for building great teams Sean firmly believes - great people build great companies.
“We will find a way or make one”
Co-founder/COO/Advisor
Renee Pickering
Innovative, engaging and results driven. Renee is passionate about transforming businesses by focusing on customer analytics and experiences. Renee has extensive International experience working with a full range of businesses from Big Box to boutique across a wide range of departments and industries. Renee’s worked with some of the worlds biggest retail organizations and has applied her trade in the USA, Canada, UK, Australia, New Zealand and South Africa.
A focused professional in the areas of product development, effective buying strategies, overstocked and aged inventory management, visual merchandising, sales campaigns, ecommerce/B&M retail growth strategies, logistics and warehousing, operational efficiencies and best practice initiatives.
Renee brings energy and urgency to any situation and has a contagious determination to get the best result possible; couple this with Renee’s out of the box thinking and tactical planning and this can certainly add a new dimension to problem solving and troubleshooting as well as maximizing the desired results.
Renee has a dependable reputation of being able to “get it done” making her a bankable asset to any organization, client or project.
Our Collective
If and when required to meet your needs we work with a range of external resources across a host of categories, from Corporate Attorneys, Business Insurance, Digital Agencies, Graphic Designers, Influencer Marketing, Developers, Wire-framers, Design Houses, 3PL’s and Freight Forwarders and a number of different platforms to build out your desired tech stack.
We only use experienced professional with direct and relevant experience in the chosen vertical to ensure you get the right advise and direction from the get go.
Adding value is at the center of everything we do.